Telecom group Econet plans to be alternative to MultiChoice
Econet Media has spent millions of dollars buying a number of lucrative rights over the past two years
Econet Group is building a broadcasting empire that could challenge MultiChoice’s dominance in the payTV market across the continent. In less than two years, Econet Media, a subsidiary of Econet, which houses the broadcasting platform Kwesé, has spent millions of dollars buying a number of lucrative rights to a variety of content including entertainment and sports. It has secured rights to the US’s National Basketball Association, Women’s Tennis Association, Extreme Fighting Championship, Cricket Australia, Formula One and English Premier League. Some of the rights are for all broadcasting platforms, while others are country-specific and also limited to either payTV platform or free-to-air. For example, the English Premier League soccer games can only be shown on the free-to-air platform. Some of the sports rights were held by MultiChoice. "We are the new kid on the block and are aggressively building a strong alternative to MultiChoice," said Econet Media CEO Joseph Hundah. MultiCh...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.