CUSTOMISED CONTENT
Kirsh remains loyal to media as it evolves with technology
William Kirsh has not discounted a JSE listing, but for now he is quietly building his new media empire, writes Thabiso Mochiko
Try as he might, William Kirsh cannot escape his media roots. The founding CEO of Primedia has positioned his new company, Tritech Media, as a media technology group. About six years ago, Kirsh launched Value+ Nettwork, which had a major focus on loyalty programmes and made a number of acquisitions in line with this strategy. But in August 2015, Kirsh revised his strategy and renamed the company Tritech Media because Value+ Nettwork had a narrowly focused strategy. Loyalty is still part of Tritech Media, but the group has evolved into what Kirsh describes as a media technology company using proprietary technology to deliver customised content over digital media. Tritech has 20 companies and three distinct business units mainly providing communication platforms, which includes real-time location-based marketing in and around shopping malls as well as to commuters. "We now have a huge portfolio of businesses that can provide customised or corporate precise communications, which is a m...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.