Pick n Pay to cut food prices
Retailer commits R500m to decreasing cost of food basket as consumers struggle to counter effects of inflation
Grocery retailers have not been immune to the downturn in the economy despite offering essential goods to consumers. Pick n Pay is the latest retailer to announce it will decrease prices on a number of products to make the food basket more affordable. On Wednesday, the retailer said it had committed more than R500m to cutting prices on more than 1,300 essential items. Group commercial executive Paula Disberry said consumers were under pressure and it was Pick n Pay’s responsibility to help where it could. "The combination of low economic growth and job insecurity, combined with the impact … of high utility and transport costs, means many South African consumers are having to cut back on all but the absolute essentials. She said Pick n Pay had always done what it could to help shoppers, and "that is still our role today".
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