LIFE coaches believe their services are even more vital in a tight economy, because that is when you are required to perform at your absolute best. "Given several benefits that could flow from effective coaching, it should be viewed as an investment and as something that could help save and even help make money in the long term," says Shoni Khangala, a Cape Town-based life coach. With many different approaches to coaching, however, choosing the right one could be a challenge. Penny Holborn, a Sandton-based life and executive coach, says it is a personal choice, based on someone you think "will fit with you and can help you". If possible, she adds, get referrals and recommendations from others. "A good life coach has consolidated their successes, failures, trials and tribulations and packaged them as arsenals in their journey, mission and reason for becoming a life coach," Khangala says. This person "puts the interest and agenda of the coachee ahead of their own, while allowing the c...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.