Southfield General Motors (GM) is trying to make up for lost time with its redesigned Chevrolet Equinox. While the largest US vehicle maker’s competitors have pumped out new and refreshed sport utility vehicles (SUVs) to cash in on the booming segment, GM soldiered on with an Equinox that last underwent major changes seven years ago. Equinox deliveries slumped 13% in the US in 2016 as other crossovers surged, suggesting the company left money on the table by keeping its best-selling SUV virtually untouched. GM will push to make up lost ground with an Equinox that is roomier, more fuel-efficient and more lucrative for the company, thanks to reduced production costs. The vehicle maker will build the model in four plants worldwide, including two factories in Mexico, where cheap labour costs should boost the economics of an already profitable model. Growth Opportunity "We have goals to grow market share, both for this car and for Chevy," said Steve Majoros, director of Chevrolet marketi...
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