WPP’s Ogilvy & Mather buys undisclosed stake in Ireland’s Eightytwenty
Advertising and marketing holding company WPP announced on Monday that its subsidiary, Ogilvy & Mather, acquired a stake in Irish digital communications company Eightytwenty Customer Experience. The value and nature of the stake were not disclosed. Ogilvy and Eightytwenty have been partners since 2015 and the stake in the Dublin-based company will allow Ogilvy to expand its digital service offering to its clients. WPP director of group communications Feona McEwan said the transaction would bring "new capabilities in creative, digital performance and technology to Ogilvy & Mather", benefiting both local and international clients. This move was in line with WPP’s goal of increasing its proportion of total revenues coming from digital business, from 37% in 2015 to between 40% and 45% by 2020. In 2015, WPP reported a total revenue of $19bn, of which $7bn was digital revenue and $75m was from existing business in Ireland, both of which are expected to increase as a result of the acquisit...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.