New York — Verizon Communications continues to face a slowdown in its core wireless business, putting more pressure on the phone giant to show progress in its plan to transform into a media and advertising rival to Facebook and Google. The US’s largest wireless carrier sacrificed profit in the fourth quarter by cutting prices and offering giveaways such as free iPhones, but lured fewer customers than expected. The company added 591,000 subscribers, compared with 1.5-million a year earlier and the 744,056 projected by analysts. By comparison, T-Mobile US gained 1.2-million in the period. Shares of Verizon sunk as much as 4.6% to $50 in New York on Tuesday, their biggest intraday drop since August 2015. As challenges mount in the wireless industry, Verizon is turning the business in a new direction. Using go90, its video-streaming business, AOL’s web properties and possibly Yahoo!, the company is hoping to collect enough web users to challenge Alphabet’s Google and Facebook in the mob...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.