Green innovations rewarded in city start-up competition
LIFE is tough for the droves of waste-collection trolleymen who rummage through residential dirt bins for plastic, metal and glass objects before the trash collection lorries arrive. They then haul their laden trolleys to scrap merchants’ yards.Now, thanks to a brainy young entrepreneur and the City of Joburg’s Green City Startup initiative, their labours will become a little easier.The project offers a purse of R5m in start-up funding to be divided among a winner and two runners-up in a competition aimed at rewarding the innovation of products or services with an environmental purpose. The prize money will be spent on developing, producing and marketing the winning entries."The new thinking can relate to energy, transport, waste or water as long as the end-product or process is green," says Ravi Naidoo, City of Joburg executive director for economic development."The R5m seed funding underwrites idea design and business start-up training, promo pitch videos, proof-of-concept costs a...
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