Next station: New Primedia CEO Omar Essack
The new CEO of Primedia Broadcasting talks about why he left Kagiso Media and what he hopes to achieve in his new role at what is arguably SA’s most successful broadcasting group, which includes Talk Radio 702 and 947
He was tired of playing “the Prince Charles role” at Kagiso Media and that’s the main reason Omar Essack is wearing a new crown as head of Primedia Broadcasting, replacing the long-standing queen Terry Volkwyn. Less than a month into his reign, what is arguably SA’s most successful broadcasting group is also ringing in the changes. A new on-air line-up has been put in place at Talk Radio 702, with veteran broadcaster John Robbie having retired. Essack has switched morning and afternoon presenters at 702’s sister music station, 947 (formerly 94.7 Highveld Stereo). Primedia broadcasting also operates KFM and Cape Talk in the Western Cape. The start of Essack’s tenure has been marked by continuing marketplace talk that the business is up for sale. Times Media Group, as well as Caxton and Thebe Investments, are reported to be interested (and competing) parties. Says Essack bluntly: “There are no for-sale signs up.” Essack says his decision to leave Kagiso as deputy group CEO after 20 ye...
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