Tokyo — Johannes Scholl is betting virtual reality (VR) can keep people excited about working out. Scholl’s start-up, Munich-based Icaros, has developed a VR exercise machine that delivers a core workout by making it seem that users are flying and deep-ocean diving. About 200 gyms and entertainment centres from London to Tokyo have installed the machines, which cost about $10,000 including shipping and other costs. A cheaper home version, for about $2,000, is under development and could be unveiled early next year. "There’s no comparable thing you can do at a gym," says Scholl, who co-founded Icaros in 2015 with fellow industrial designer Michael Schmidt. The fitness industry has been trying for decades to make exercise less boring — from TVs embedded in treadmills to apps nudging users to stay on schedule — but technology has yet to find a cure for the monotony of working out. Scholl is part of nascent community that believes the addictive pull of video games combined with the imme...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.