LETTER: Leaks and inconclusive reports obliterate reputational fair play
When Business Day sent us a slew of questions about the draft report, On the Verification of Compliance with SCM Legal Framework, with a tight deadline, an ominous message of unfair media coverage gripped Eskom. In the current juncture, corporate reputations have assumed unprecedented ascendancy against other assets, which were previously supremely priced. At the altar of adverse perceptions, organisations can collapse or lose competitive advantage and other market certainties. To keep their reputations in kilter with relevant sentiments, organisations have retained reputation specialists. A previously downtrodden field, reputation management has become a highly sought after solution by various organisations globally. The chase is ostensibly about keeping a fair balance between the organisation and the society, as entities can only operate within the consent of the societies where they operate. Any discernible misalignment is abhorrent as it spells potential disaster for the shareho...
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