For seven years, Storyful, a social media researcher in Dublin, has consulted for news outlets such as ABC and the Wall Street Journal, using a small team of reporters to try to keep those operations from embarrassing themselves online. Mostly, that’s meant fact-checking viral media in real time, making sure a video floating about on Twitter really shows, say, the latest barrel bomb explosion in Aleppo — rather than a roadside bomb in Homs — before it goes into a client’s breaking-news post. Since US election day, the team’s strategy has become more complicated. "Fake news has dominated 90% of our conversations," says Storyful CEO Rahul Chopra. While Facebook and Twitter denied, then grudgingly acknowledged, the role they played in spreading newsy-looking lies during the crucial final weeks of the US presidential campaign, Chopra’s staff focused on ways to debunk false items. Just before Thanksgiving, Storyful released Verify, a free add-on for Google’s Chrome browser that automatic...

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