While the growth in online travel agencies and fare aggregators is soaring and the influence of sites such as TripAdvisor influences budget online bookings, elite travellers are focused on transformational journeys. Former hotelier Susan Huxter of Franschhoek, who was at the helm for 26 years at the Le Quartier Français boutique hotel and globally ranked restaurant The Tasting Room, is now preparing experiences for the high net worth travel market. "I moved to the dark side," she smiles as she describes her new business, Cartology Travel, which was launched in November 2016. "We used to love to hate the travel agents. Having been in hospitality for so long, I could see the difference between customers who’d booked themselves or used an agent." Huxter is leveraging a lifetime of global hotel and restaurant contacts. "I was at Hotel School in Lausanne with the now GM of Four Seasons London, for example, so an e-mail from me lands differently," she says. "It is the personal touches tha...

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