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Surge in phone shopping requires retailer strategy, says Nielsen
Nielsen says in order to win more customers, retail owners will need to use different tactics to cater to the different mobile-shopper needs
07 December 2016 - 06:22
Retailers will have to make their mobile platforms more convenient as research by Nielsen shows more consumers are using their phones to shop. The 2016 Nielsen Mobile Shopping, Banking and Payment Survey, which polled online consumers across 63 countries, shows that one in three South Africans uses an app to make a purchase, and more than a third use their devices to look for deals. About 44% use their cellphones to make better shopping decisions.
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