Afua Osei, co-founder of She Leads Africa, unpacks the journey of starting a company, how she handled doubts when targets weren’t met and the lifestyle changes she had to make to keep the cash flow going. She Leads Africa is an organisation that helps young African women build their businesses and careers. Ghanian-born Osei says she always wanted to make a global impact. “I wanted to build a company that wasn’t just for people in West Africa, that was for every young African woman.” The organisation recently held its first seminars in South Africa beginning in Johannesburg, Durban and Cape Town. “It’s been an incredible experience coming to SA, connecting with young women in Johannesburg, Durban and Cape Town and really understanding what it is that they need help with in order to get to that next level.” • The Big Small Business Show airs on Business Day TV channel 412
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